This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.
You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.
Why do this?
- Because it gives new readers context. What are you about? Why should they read your blog?
- Because it will help you focus your own ideas about your blog and what you’d like to do with it.
The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.
To help you get started, here are a few questions:
- Why are you blogging publicly, rather than keeping a personal journal?
- What topics do you think you’ll write about?
- Who would you love to connect with via your blog?
- If you blog successfully throughout the next year, what would you hope to have accomplished?
You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.
Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.
When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.
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Published by James Cox
James Cox is a financial advisor with Park Avenue Securities. He focuses on wealth and risk management for clients of the firm. He has served on the board of several organizations. James joined PAS in January of 2012. He has a BA in History and Political Science from St Mary’s College of Maryland, as well as 20+ years’ experience in the financial services industry.
Many of Mr. Cox’s clients are entrepreneurs and business owners. His practice helps individuals manage risk within their finances, even as they are striving toward creating successful companies.
In addition, Mr. Cox is also extremely familiar with the challenges faced by special needs families, such as those with children who have Autism Spectrum Disorder (ASD). Working with such families he focuses on ensuring that their financial house is structured and fortified to withstand the financial challenges that ASD poses. According to Mr. Cox, “It is critical to look at long term planning on multiple levels. As a result there is much less room for error. Proper planning is key.”
In addition to his work in the financial world, Mr. Cox also focuses on building dialogues around the issues of Climate Change and Human Trafficking. Both issues pose risks to business enterprises, as well as investors. Mr. Cox states, “The world is changing before our very eyes. We must be prepared to adapt.”
His firm, Park Avenue Securities, is the broker dealer of The Guardian Life Insurance Company of America®. PAS was founded on the principles of integrity, financial skill and commitment to uncompromising client service. We help our clients achieve optimal financial balance by addressing the underlying risk in their current financial plans. PAS has brought together specialists from leading regional firms to address the unique needs of our clientele. Guardian® is a 155-year-old mutual company, which means it is owned by its policyholders. As owners, policyholders share in Guardian’s actual financial results through annual dividends. Guardian has paid dividends to policyholders every year since 1868. Being a mutual company allows Guardian to invest for the future with the collective interests of all of our stakeholders in mind. The company’s focus is always on its customers and building a strong financial foundation that will serve them well today and into the future. Guardian Life is rated A++ by A.M. Guardian has received exemplary ratings from the major rating organizations.
Contact information:
PAS
150 South Warner Rd. Ste. 120 King of Prussia, PA 19406
Office: 610-293-8309
Cell: 267-323-6936
Fax: 610-293-8399
James.cox@glic.com
Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 11350 McCormick Road, Executive Plaza III, Suite 202, Hunt Valley, MD 21031, (667) 318-0801. Securities products and advisory services offered through PAS, member FINRA, SIPC. PAS is a wholly owned subsidiary of Guardian.
Important Disclosures
Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, or investment advice. Although the information has been gathered from sources believed to be reliable, please note that individual situations can vary. Therefore, the information should be relied upon only when coordinated with individual professional advice.
This material contains the current opinions of the presenter but not necessarily those of Guardian or its subsidiaries and such opinions are subject to change without notice.
Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors.
Financial information concerning The Guardian Life Insurance Company of America as of December 31, 2014 on a statutory basis: Admitted Assets = $45.3 Billion; Liabilities = $39.6 Billion (including $34.9 Billion of Reserves); and Surplus = $5.7 Billion.
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